This post first appeared on LinkedIn Pulse. See the discussion from industry professionals there.
The world of content has blown out of proportion. There are countless venues to publish your content nowadays, but how do you know which is the right one?
On your personal blog, company’s blog, as a contributor to an industry blog, as a guest post on someone else’s blog, on a third-party distribution site such as LinkedIn publishing, Tumblr, Medium, must I go on?
With all of these options available, how do you know which is the best option for your content?
There are a few things you should consider before deciding.
1. What is your business or industry?
Depending on your business’ industry, certain venues might be more appropriate than others. For example, Tumblr might be more appropriate for a personal blog than a corporate one.
2. Who are you speaking to?
Keep in mind who your content is speaking to. Will these people know to look for your content or will you need to hand feed it to them?
3. What will you tell them?
What do you want them to know about you? What is your ultimate goal?
4. Where will they want to read it from?
Where would your audience like to read this type of content? Which platform will aid in effectively reflecting your message?
5. How will you be engaging?
Where are you most likely to engage with commenters and respondents to your post? The follow-up is one of the most important elements of blogging.
The rule of thumb is, quality over quantity. Keeping a copy of your blog posts on your owned website is always best practice.
Wherever you’re going to blog:
- Be consistent
- be unique
- be available, and
- be engaging.
What are your opinions on all of the blogging venues available to us today? Which are your favourite? Which do you contribute to on a regular basis? What would your advice be to someone starting out?