When Natalie Waddell first went looking for a family law lawyer, the mother of one never dreamed that 15 years later she would be founder and president of the leading Canadian legal matching service – and one that would be so successfully it would be courted by Google and become the search giant’s first Canadian legal industry partner.
“I started LawyerLocate.ca out of frustration,” she said. “At that time, it was difficult for someone to find the right lawyer, in the right place, at the right time.”
LawyerLocate.ca and other new players, such as Law Scout, Lawyerlinx, Kabuk and Miranda, have all realized that an easy to use, mobile digital marketing infrastructure is a necessity for solo, small and medium law firms in the 21st Century.
The company has become what Mark C. Robins, LawyerLocate.ca’s chief executive, refers to as “law firm digital marketing in a box. Our consistent organic…
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